Written by Katriona Music Producer


Written by Katriona Music Photo Credit: Event Photographers

Meeting supermodel, Jourdan Dunn, at Michael Kors / Grazia / Selfridges event.

So it turns out that Jourdan Dunn, the stunning supermodel who was discovered in Primark in London Hammersmith, has launched a collection of backpacks with Michael Kors.

                                Music and Jourdan Dunn

Meeting Jourdan Dunn

Jourdan was very down-to-earth, sweet and very friendly. I am a pretty good judge of character, so I can usually tell when someone is being genuine and she definitely came across genuine.

I like the fun, youthful style of the backpacks. When I first heard about the collection, I definitely did not assume it would have such a fun style.

It's always interesting to see a model partnering with a major fashion brand. I always hope that it's a success. I also find the actual process quite intriguing. When a model partners with an already established fashion brand to release a fashion collection, that deal benefits both sides – On the one hand, the model is able to bring their influence to take notice of the new collection, whilst the fashion house benefits from this in sales and recognition. On the other hand, the fact that the label is already established takes out a lot of the work of actually starting a clothing line from scratch, which is a hard graft and very expensive.

I hope this collection is a success, and I'm sure it will be.

Katriona Music

I am Katriona Music, a music producer and songwriter. I am also a music writer, web programmer and online/social media marketing specialist. I started #CreatePopularMusic with the aim of sharing tips on how music artists can create great, popular music to succeed and improve their overall brand. I also write reviews on Time Out London on the top places in London to visit, from a music producers' perspective.

Interested in my music services? Go ahead and talk with me on the contact page. I'll be pleased to answer you within a few hours.