So it turns out that Jourdan Dunn, the stunning supermodel who was discovered in Primark in London Hammersmith, has launched a collection of backpacks with Michael Kors.
Meeting Jourdan Dunn
Jourdan was very down-to-earth, sweet and very friendly. I am a pretty good judge of character, so I can usually tell when someone is being genuine and she definitely came across genuine.
I like the fun, youthful style of the backpacks. When I first heard about the collection, I definitely did not assume it would have such a fun style.
It's always interesting to see a model partnering with a major fashion brand. I always hope that it's a success. I also find the actual process quite intriguing. When a model partners with an already established fashion brand to release a fashion collection, that deal benefits both sides – On the one hand, the model is able to bring their influence to take notice of the new collection, whilst the fashion house benefits from this in sales and recognition. On the other hand, the fact that the label is already established takes out a lot of the work of actually starting a clothing line from scratch, which is a hard graft and very expensive.
I hope this collection is a success, and I'm sure it will be.